Customer Growth Director – Grupo IO Investigación


IO Research Group
Research group with more than 25 years of presence in the national market.
Role: Customer Growth Director
2013-2023

DUFRY
Leader in the airport Travel Retail sector with a presence of more than 20% of the world market. Present in 64 countries with a total of 2,200 stores in airports, train stations and cruise ships.
Role: Global Head Customer Insights & Advanced Analytics
Achievements: Start-up, design and consolidation of the global Customer Insights area, identifying “Best Practices” in the analysis of passenger behavior and its impact in terms of business, for subsequent dissemination to the main operations worldwide.

2005-2012
Pernod Ricard Group
World co-leader in the spirits industry with a broad portfolio of international brands (Chivas, Jameson, The GlenLivet, Absoluto, Beefeater, Ballantines).
Role: Strategic Planning & Consumer Insight Head
Achievements: Creation and development of the Consumer Insight Area at Pernod Ricard Iberia (5th largest market in value for the Group), deepening the analysis of the uses and attitudes of the spirits consumer in the On-trade and Food channels.

1999-2004
GfK Group
In the TOP5 of Market Research Agencies, with physical presence in more than 100 countries.
Role: Project Director
Achievements: Business development in the areas of Telecom (value added services) and Commercial Banking.

Academic background

Degree in Economics and Business Administration. University of Valladolid (1995)

PDD IESE (2011)

MBA EOI (1998)