Research and Audience Manager in the Marketing and Innovation Department at Prisa Media.


Fernando Fernández Pablo (Logroño 1972) has a degree in Political Science and Sociology from Universidad Complutense, is a Specialist in Media Research from AIMC, a Specialist in Market Research (UCM), and holds a Master’s in Local Development (UCM).

He is currently the Research and Audience Manager in the Marketing and Innovation Department at Prisa Media.

He has spent much of his professional career at SER for 25 years. During this time, he has held various positions within the company as an audience analyst and researcher in the Marketing, Audience Research and Content, and Commercial departments. He has also been the Research Manager in the Marketing department at SER.

He is the representative of PRISA Radio in the AIMC Radio Group.

Since 2016, he has been a member of the AIMC Technical Commission representing the radio sector.

He is part of the Working Group for the AIMC Marcas study.

He is a member of Insights + Analytics Spain.

In the academic field, he is a collaborating professor in the Master’s program in Consumption and Commerce (UCM) (since 2022).

He has been a tutor professor for the Master’s in Local Development (UCM) and an adjunct professor in the subject of Commercial Research in the Diploma in Marketing Management and Commercial Management course, taught by the Escuela Superior de Marketing de La Rioja.

He worked as a sociologist on studies about youth and addictions for the City Council of Logroño, and as a research associate at IER (Instituto de Estudios Riojanos).

He was awarded the 1st junior research prize by AEDEMO for the best postgraduate university work.