Present and Future of Audio. 

The PRELIMINARY PROGRAM is available HERE

Opening lecture: Iñaki Gabilondo.

AN INDUSTRY IN TRANSFORMATION 

A1. What will happen with broadcast diffusion? Does DAB have a future in Spain?

A2. The future of the audio industry and podcast expectations.

A3. The Radio, a Cultural Industry and Rights Holder in Continuous Innovation.

A4. New multimedia formats. The role of social networks.

BUSINESS MODEL AND ADVERTISING 

B1. Sustainability of current broadcast business models. Future scenarios.

B2. Presentation of the Advertising in Spain 2024 Report (AERC).

B3. Audience measurement in a multi-broadcast environment.

B4. The effectiveness of radio advertising.

NEW RELATIONS WITH AUDIENCES 

C1. Radio journalism duty to fight misinformation

C2. New narratives and languages to reach young people.

C3. Creativity management, talent and cultural diversity and of gender

C4. Radio and music, new consumption models and roles.

PUBLIC SERVICE IN THE 21ST CENTURY 

D1. Public radio around the world. Traditional and alternative models.

D2. The future of local radio, models and technological constraints.

D3. Presentation of issue 50 of ‘Quaderns del CAC’. One hundred years of eadio, looking to the future

D4.  Presentation of the white paper on local radio in Catalonia (FMCLC)

OPPORTUNITIES AND RISKS OF THE NEW TECHNOLOGICAL ENVIRONMENT 

E1. Audio and artificial intelligence. Challenges and opportunities.

E2. Relationship between radio stations and technology companies.

E3. IA For good: tools to support democracy.

THE NEW DISTRIBUTION ECOSYSTEM 

F1. Smart speakers and smarthphones in audio consumption.  

F2. The distribution between own platforms and audio platforms.

F3. Connected cars. The future of audio within cars.

Outside the official program:

Presentation of the book “Cadena SER, 100 Years of Radio: A (Retro)prospective Look from the University” written by 45 academics from different universities and various media professionals (Thursday, 15th at 6 PM)